Last week at the New York Auto Show I checked out the unveiling of the new Dodge Ram REV, Dodge’s very first electric pickup truck. As with the launch of the Ford F150 Lightning in 2021 and the Chevy Silverado EV last year, Dodge’s milestone was met with much excitement and the implicit question of whether this new Ram is a ‘real’ pickup.
These days a ‘real’ pickup is expected to have a very high payload rating, towing capacity, and off-road ability, while serving simultaneously as a luxury family-hauler. A modern F150 Platinum or King Ranch, for instance, has the comfy ride and leather interior to rival the Lincoln and Cadillac brands, but can still tow up to 14,000 lbs, carry a literal ton in the bed in certain trims and, with the right tires, can also be very capable off-road.
All these added features have made modern pickups much more expensive than their predecessors. But putting that aside, this capability comes with other costs: in particular, size and weight. A typical super crew (4-door) F150 weighs around 5,000 lbs. Even when compared to similarly equipped pickups from the 90s, these trucks are longer, taller and heavier by a significant margin.
Judging from the wild popularity of pickups, Americans are willing to pay for the poorer gas mileage and other inconveniences that accompany this enormous added weight. Light trucks (a category which includes larger SUVs as well as pickups), made up a staggering 79% of new vehicle sales in 2022. Ford famously stopped selling sedans altogether in 2019 and only offers a single ‘car’ these days, the Mustang. The F-series has long been the best-selling vehicle in the country, and in recent years pickups in general represent as much as 20 percent of US auto sales. But when you’re talking about EVs, inefficiency isn’t something that can just be shrugged off with a credit card at the pump. Until batteries improve and chargers become more ubiquitous, EV owners will pay heavily for blocky profiles and every unnecessary pound in the form of shorter range and greater charging anxiety.
There is a reason that the early hybrids, the Toyota Prius and Honda Insight, had virtually identical profiles: aerodynamics. When miles per gallon was the main selling point of the vehicle, trading aesthetics for efficiency was an obvious choice. For EVs the argument is even stronger. The efficiency of the vehicle now not only affects how much you will spend to fuel it, but how far you can travel from home without charging and how long it takes to charge on long trips. The best batteries can charge from 10% to 80% in about 18 minutes these days, but living with that is drastically different if your range is 200 miles versus 400 miles.
As a general matter, the problem of excess weight will create challenges as EVs take over simply because EVs tend to be heavier than their ICE counterparts (consider, for example, the structural integrity of older parking garages designed for much lighter vehicles). Batteries are inherently less energy-dense than gasoline, and so, to achieve comparable range, more space and mass must be dedicated to them. For a typical passenger vehicle, this means an additional 500 lbs or so. And this weight penalty scales with the size of the vehicle, so we can expect large pickups to weigh as much as several times their ICE equivalents. The F150 lightning weighs about 1,000 lbs more than the closest ICE analog. And the new GMC Hummer EV, with its 212 kWh battery, weighs over 9000 lbs, which is 3,000 lbs more than the Hummer H2 that preceded it and fully double the weight of a standard F150. As for the newest member of the EV pickup family, the Ram: When I saw the 230kWh battery announced for the 500mi range version, I realized that this latest iteration of EV pickup is likely at or around 10,000 lbs.
As the owner of a 2,000-lb 1990 Mazda Miata, this is terrifying. Having my head at bumper height of modern pickups is scary enough, but doubling their weight and giving them the ability to accelerate as fast as a Ferrari make future roads sound like a pretty scary place. But no doubt Dodge decided the huge battery was necessary to ensure decent range–the F150 quite famously lost half its range when towing a large load in testing.
That brings me to the part of the EV weight problem that is particular to pickups. It’s not just that EV pickups are necessarily heavier than their ICE equivalents. The problem starts with the ICE pickups themselves, which have become unnecessarily heavy over the last two decades.
A pickup used to be a work truck. From their inception with a version of the Model T in the 1910s, through much of the 1990s, pickups were utilitarian workhorses. (Their labor connotations were so strong that even now, apparently, some homeowners’ associations do not allow pickups to be parked in driveways.) They had spartan interiors. Their durable, heavy load-capable suspensions made for a bumpy ride. Their bench seats didn’t recline. It wasn’t until 1993 that leather seats were even an option in the F150 with the launch of the now iconic Eddie Bauer trim, which set the tone for what was to come. Dodge followed suit in 1994, and Chevy waited until a 1999 redesign to catch up.
Today, a pickup is expected to be both functional and fabulous–so fabulous that most pickup owners buy their trucks despite barely using their capability. On average, 75% of owners used their truck to tow once a year or not at all, a similar percentage go off-road, and 35% of owners are unlikely to use the bed even once in the course of a year. So we have a huge percentage of drivers on the road with very capable, very heavy, very expensive vehicles that are increasingly purchased with very long, onerous loans. These are owners whose actual needs would be better served with a sedan, minivan or small SUV, as they could simply rent a big pickup on the rare occasions when they need to tow or haul something significant. For owners who do need to use the bed more than occasionally, my guess is that a smaller, more efficient pickup like the new Ford Maverick would serve the needs of many just as well, and do so while getting 40+ mpg. (That said, I should note that the Maverick, by far the smallest of the four main pickups Ford currently offers, is three inches longer than a short bed F150 from the 90s, and seats two more people.)
The pickup craze isn’t an accident. Among other things, the federal government has long incentivized the purchase of these huge trucks, along with very large SUVs. Famously, the Section 179 deduction allows owners to deduct as much as $27,000 of the vehicle’s value as long as at least 50% of its use is for business purposes and the GWVR (Gross Vehicle Weight Rating, or fully loaded weight) is between 6,000 and 14,000 lbs. This deduction was initially put in place in 1986 when passenger-oriented vehicles very rarely were that large, but it has since become an oft-exploited loophole used to allow small business owners to reduce the cost of everything from Range Rovers to Rolls Royces. Being quite popular, and often actually used for business purposes, F150s and the like are major beneficiaries of this tax incentive. On top of this, the way our fuel economy standards are structured, larger vehicles are subject to more lenient efficiency standards simply because they are larger.
Which raises a big question–perhaps the question–as the EV boom gets underway. Do we want the same cars in battery-powered form? Or should we think of the EV revolution as an inflection point in the history of automotive machines–as an opportunity to integrate consumer wants, climate needs, and the best of our smart tech into a new vision of the modern American car.
An interesting case study of optimizing for efficiency can be seen in the Hyundai Ioniq 5 and Ioniq 6. Both vehicles are roughly the same size, and utilize identical batteries and powertrains. The Ioniq 5 wears a fairly traditional hatchback/small SUV body, whereas the Ioniq 6 has a sedan shape that is highly optimized for aerodynamic efficiency. In fact the Ioniq 6 may have the lowest drag coefficient, .21, of any true production car. This difference in shape allows the sedan to extract 58 miles or ~20% more range than its blockier cousin. This means it will cost 20% less to fuel, and in practical terms charge 20% faster as well. If Hyundai had announced a new battery that improved range by 20%, it would be hailed as revolutionary. This efficiency gain should be met with similar applause. A more extreme example is Mercedes’s recent concept vehicle, the EQXX. This highly streamlined sedan boasts a drag coefficient of .17, allowing it to travel over 620 miles on a 100kWh battery. As a point of comparison, the current class-leading Tesla Model S travels 405 miles on the same battery capacity. We could have recognized these gains with ICE vehicles, but chose not to because gas was cheap and cars are often a more emotional than rational purchase.
With time, batteries will become more energy dense, lighter, and faster charging. EV chargers will also become more ubiquitous and able to support higher charging speeds. But until that day, we have real incentive to make cars more aerodynamic, more efficient, and responsive to our actual rather than imagined needs. The constraints of current EV technology and charger availability are real, but they also heighten the rewards for creative solutions (and possibly some consumer soul-searching).
At the very least, maybe the transition to EVs will force the question of whether downsizing and optimizing for efficiency is something we should do more broadly. If the government really wants to encourage people to buy smaller and more efficient vehicles, EV incentives alone won’t be enough. Reforming the tax and fuel economy standards for all vehicles to disincentivize (or at last stop incentivizing) the ever heavier American vehicle fleet will be critical to reducing the environmental impact of our driving, whatever fuel is powering it.